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Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
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- Aug 18, 2026earliest in window
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News
Women in Advertising 2026: AI versus creators. A coincidence?
4+ day, 48+ min ago (221+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...
Omnicom Advertising appoints Andrew Robertson as CEO; Troy Ruhanen retires
4+ day, 4+ hour ago (528+ words) Omnicom Advertising has appointed Andrew Robertson, the Chairman of Omnicom agency network BBDO Worldwide, as the Chief Executive Officer of Omnicom Advertising, effective immediately after Troy Ruhanen, until recently president and CEO, revealed that he is stepping down from the…...
Women in Advertising 2026: "Why environment is the most valuable asset in luxury"
4+ day, 7+ hour ago (342+ words) For years, digital media has largely been focused on one core objective: reach. But for luxury brands, reaching more people has never been the primary goal. Luxury is built on exclusivity, authenticity and desire – making the environment in which a…...
Women in Advertising 2026: In the race to be first, are we choosing the wrong clock?
5+ day, 5+ hour ago (752+ words) It’s 8am, and I have a coffee to get to. But first, a small matter: the three conversations colliding on my phone. One needs a response within 60 minutes to a breaking story. The next circles a trending topic the way a…...
Women in Advertising 2026: The pause we can???t afford to lose
5+ day, 6+ hour ago (430+ words) There is a specific kind of meeting I have watched grow more common. It usually begins with a brief that landed the night before, a launch date decided before anyone asked what we were launching, and four words: “we need…...
Extend consolidates four agencies under single operating model
5+ day, 7+ hour ago (194+ words) Extend has announced the consolidation of four of its specialist agencies – influencer marketing agency Lavad, performance media agency Spex, culinary content and creative production agency FoodiesBlock, and production agency World Edge – under the Extend brand. The move follows the launch…...
Women in Advertising 2026: One-way ticket. No plan B.
5+ day, 7+ hour ago (524+ words) In 2005, I arrived in Dubai with a one-way ticket, no job and no plan B. I had just finished university in Germany and was certain this was the place to build a career in tourism: a true cultural crossroads, where I…...
Saatchi & Saatchi and Purple Brain take home Gerety Awards 2026 wins
5+ day, 22+ hour ago (412+ words) Saatchi & Saatchi Middle East & Africa has picked up a Gold at the 2026 Gerety Awards for LumpDolls, with the Carrefour Tunisia campaign among two wins for the region at this year’s awards. LumpDolls, created by Publicis Impact and Saatchi & Saatchi MEA…...
Women in Advertising 2026: "Great advertising starts with infrastructure, not creativity"
6+ day, 10+ hour ago (686+ words) The advertising industry has always been very good at celebrating what people can see. We talk about the idea, the campaign, the creative execution and, increasingly, the data that proves it worked. Naturally, those are the parts of our business…...
???Most agency work doesn???t grow businesses. Nobody says it.???
6+ day, 9+ hour ago (411+ words) Nassim Taleb wrote about systems that don’t merely survive disorder. They get stronger because of it. He called them antifragile. It is a reasonable description of what building a marketing agency across the GCC and Africa does to you. The…...