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Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
- 124articles · 30d
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- Aug 18, 2026earliest in window
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News
Women in Advertising 2026: AI won???t close the leadership gap. But it could change who gets ahead.
3+ day, 23+ hour ago (552+ words) What if the skills women have spent years developing are precisely the ones that will matter most in the age of artificial intelligence (AI)? The ability to ask the right questions. Read between the lines. Influence without authority. Build trust....
From the Editor's Desk: "Visibility is not the same as value"
4+ day, 6+ hour ago (284+ words) Over the past 12 months, we’ve made a concerted effort to create such a space – and this edition of the magazine celebrates exactly that. Twenty-eight women leaders have spoken. No predetermined narrative. No single theme imposed on their voices. Just an…...
SOCIALEYEZ adds two new accounts to Saudi portfolio
5+ day, 1+ hour ago (167+ words) SOCIALEYEZ has added Mueen Business and Mutakamela Insurance to its Saudi client portfolio, as the agency continues to strengthen its presence in the Kingdom. The two new partnerships, which commenced in March 2026, further build on the agency’s growing portfolio in…...
Aramex appoints Faysal El Hajjami as CCO to drive growth and global commercial strategy
5+ day, 1+ hour ago (228+ words) Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters,…...
???Most agency work doesn???t grow businesses. Nobody says it.???
6+ day, 7+ hour ago (411+ words) Nassim Taleb wrote about systems that don’t merely survive disorder. They get stronger because of it. He called them antifragile. It is a reasonable description of what building a marketing agency across the GCC and Africa does to you. The…...
How AI and business expectations are reshaping PR
1+ week, 16+ min ago (337+ words) Campaign Middle East In this Industry Snapshot, Cicero & Bernayâs Founder & Chief Advisor Ahmad Itani shares take on AI, PR workflows, client expectations, and how PR is earning a stronger seat at the table How is AI reshaping PR workflows…...
Dubai Chamber of Digital Economy offers free Canva AI-powered design tools to SMEs
1+ week, 42+ min ago (363+ words) Dubai Chamber of Digital Economy is offering free access to the Canva platform’s advanced design and visual communication tools through its ‘Business in Dubai’ platform, which is part of its strategic partnership with the global visual communication platform announced earlier…...
The day of the last human customer will arrive??? quietly
1+ week, 4+ day ago (1792+ words) Somewhere around 2015, someone in our industry placed the last significant display order by hand. Nobody knows who it was. There was no farewell drink, no press notice, no line in an annual report. Programmatic simply crossed over, algorithms took the…...
George Yaryura, Senior Vice President, Marketing, Mashreq
1+ week, 5+ day ago (20+ words) Campaign Middle East George Yaryura, Senior Vice President, Marketing, Mashreq © copyright 2025 CampaignME...
CMO Round Table: Marketers discuss why digital experiences demand deeper design
1+ week, 5+ day ago (1675+ words) Digital experience used to be a simple phrase that meant exactly what it said on the tin. There was a point in time when it referred to the experience across a website, an app, a booking engine, a checkout flow…...