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Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
- 124articles · 30d
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- Aug 18, 2026earliest in window
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News
Women in Advertising 2026: "Does resilience have a hidden cost?"
4+ day, 51+ min ago (480+ words) As a leader with more than 20 years of experience in the region, I find resilience one of the most complex concepts shaping who we are as people and, ultimately, what we become. That, in turn, influences the impact we have…...
Women in Advertising 2026: In the race to be first, are we choosing the wrong clock?
4+ day, 22+ hour ago (752+ words) It’s 8am, and I have a coffee to get to. But first, a small matter: the three conversations colliding on my phone. One needs a response within 60 minutes to a breaking story. The next circles a trending topic the way a…...
Women in Advertising 2026: The pause we can???t afford to lose
4+ day, 23+ hour ago (430+ words) There is a specific kind of meeting I have watched grow more common. It usually begins with a brief that landed the night before, a launch date decided before anyone asked what we were launching, and four words: “we need…...
Women in Advertising 2026: One-way ticket. No plan B.
5+ day, 18+ min ago (524+ words) In 2005, I arrived in Dubai with a one-way ticket, no job and no plan B. I had just finished university in Germany and was certain this was the place to build a career in tourism: a true cultural crossroads, where I…...
Women in Advertising 2026: Why women leaders are experts in resilience
5+ day, 18+ hour ago (517+ words) Let’s be honest about the word ‘resilience’ because our industry has worn it out. It’s been mentioned in every media statement, every conference panel discussion and every strategy deck since the Iran conflict began six months ago. It is becoming…...
Women in Advertising 2026: "Great advertising starts with infrastructure, not creativity"
6+ day, 3+ hour ago (686+ words) The advertising industry has always been very good at celebrating what people can see. We talk about the idea, the campaign, the creative execution and, increasingly, the data that proves it worked. Naturally, those are the parts of our business…...